How are push notifications different from email newsletters?

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How Push Notifications Differ from Email Newsletters

Email marketing is a very effective direction in promoting goods, services and services. It is used by many - from small online stores and private entrepreneurs to large online trading platforms and content sites. If we compare push notifications and email newsletters, we will find both obvious advantages and disadvantages of the latter.

Advantages of email newsletters
The ability to convey a large amount of information to the recipient. In addition, it will be well designed (with professional layout, functional elements, etc.). A push message cannot provide the same freedom and space south africa email list for creativity as an e-mail.
Any designer's delights, segmentation and personalization of letters. Of course, push messages can also be designed quite creatively and unusually. But there is still a feeling of template. Pushes look more or less the same.
Attaching various files (text documents, images, videos, archives, etc.). You cannot add a file to a push notification. The maximum you can do is provide a link to it. But this is not the same thing.
Disadvantages of email newsletters
It takes too long to collect a database of recipients. The situation is the same as with SMS mailings. It takes weeks, months, years to collect a pool of users. Not everyone wants to share their personal e-mail address, fearing spam.
Not every user is ready to study large amounts of information. Push notifications contain only a couple of lines of text, the recipient can read them in literally a second. But not everyone wants to read a long letter. Many look at the subject and the sender's name, after which the message flies into the "Trash".
Messages often end up in spam. And users rarely go there. Even if letters are not marked as spam, this does not guarantee that they will be read. There is always a chance that they will simply get lost in the flow of other correspondence.
Conclusions
Now you know what tasks push notifications solve, where and when it is most reasonable to use them, what their strengths and weaknesses are, and why push technology is still one of the priority areas in email marketing.

In recent years, the method has undergone many changes. And they are not over yet. However, this is not a reason to abandon this format of interaction with the target audience.