Set up advertising in the contextual display network

[mehadihasan123456]

This system covers more than 2 million sites and mobile applications, its capabilities are almost limitless. So we could not help but take advantage of it.

We set ourselves the task of setting up advertising in the Display Network in two directions:

developing a “cold” audience to increase brand awareness;
Remarketing is the return of users to the site who have not completed the target action.
To achieve greater target audience coverage, we set up lithuania email list a contextual media campaign with the following targeting for the following audiences:

interested buyers;
by interests (hobbies);
special audiences by keywords;
website themes;
intersection of available targetings.
Two approaches were implemented for remarketing: classic and dynamic. The site users were segmented into different audiences, in particular:

who viewed resorts in Turkey, Greece, Cyprus, Egypt;
who searched for a tour on the site;
who viewed pages with descriptions of tours and hotels.
In a niche where it takes time for a consumer to make a purchasing decision, setting up reminders about a company will always be relevant.