Focuses on the process of selling

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Marketing products is in tangible things, such as: books, devices, clothes, etc. Third: The differences between service marketing and product marketing Product marketing and service marketing are two different types of marketing strategies, each focusing on marketing two different things: a product and a service. Here are the key differences between them: 1) The actual nature of the offer – Product marketing: It is related to marketing a physical product that can be sensed and used, such as electronic devices, clothing, furniture, cars, and the like. – Service marketing: It is related to marketing an intangible service, and often cannot be physically identified, such as banking services, healthcare, consulting, hotels, transportation, etc.


2) Distinctive characteristics – Product marketing: Focuses on facebook database the technical characteristics, quality, appearance, and brand of the product. - Service marketing: Focuses on quality, reliability, and professionalism in providing the service, in addition to the personal experience of customers and their relationship with the service provider. 3) The time process – Product marketing: the product and achieving immediate returns. The process is usually determined in advance (such as direct or online purchase). – Service marketing: focuses on building long-term relationships with customers, meeting their ongoing needs, and there is usually an ongoing negotiation and contracting process.


4) Productivity and adaptability – Product marketing: The product can be mass-produced and repeated, can be supplied in large quantities, and distributed widely. – Service marketing: It relies on individual skills and experiences, and the service provider is often the person who provides the service, which makes it more adaptable and flexible but may be less productive. 5) Customer response – Product marketing: Customers can evaluate the product before purchasing, and the actual customer impact occurs after purchasing. – Marketing the service: It may be difficult for customers to evaluate the service before using it. How to make a social media marketing plan successful Steps to prepare a marketing plan Steps to prepare a marketing plan Steps to prepare a marketing plan Preparing a marketing plan involves several steps including analysis, planning, implementation and monitoring.