This is the exact opposite of the previous point. This benchmark analysis allows you to compare your work with that of specific competitors, identified through skimming processes.
Which happens in a previous phase. You have to identify the ideal japan business email list parameters from the best companies, or from virtuous examples. Then reach them and exceed them. There is no shadow of a doubt, you have a fundamental problem to face: it is not easy to obtain the desired result because it is not easy to recover the data .
Functional benchmark analysis
Similar to the previous one: you analyze the values of competitors, even different companies that have great results in sectors similar to yours . Then you focus only on that area in order to obtain greater satisfaction in strategic terms. However, compared to the previous conditions, there is a need for commitment.
Global Benchmarking Analysis
The most difficult combination. You create a parallel between different companies, even very distant ones. In this case you take as a reference only the best activities, the big players in the sector. You aim very high and if you manage to obtain a fruitful comparison the results are evident. But the risk of failure is high.
Benchmarking and loading performance
Not everyone knows about this category of measurement. Or at least they don't always define it as a benchmark analysis. But we know this: if we want to insert the website optimization process into a virtuous circle, like the Deming cycle in which the improvement is inspired by previously recorded data, we need a benchmark analysis related to the page loading speed.