Contextual advertising case for the cosmetic brand RevitaLash Cosmetics

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General information about the project:
Company name :RevitaLash Cosmetics

Client's goals : increase sales, redirect customers from resources that sell counterfeits

Subject : premium products for restoration and health improvement of eyelashes, eyebrows and hair

Service : contextual advertising

Features of the niche : working with a single brand, high competition in the market

Results of the work : the number of clicks increased by 3.7 times, transactions - by 3.4. The cost of a click decreased by 2 times

RevitaLash Cosmetics is a popular brand that has become china email list famous for offering women to believe in themselves and restore the natural beauty of their eyelashes, eyebrows and hair. The company's goal is not only to improve the natural elements of a woman's beauty. The company supports breast cancer funds and all those involved in research in this area, prevention and treatment of the disease.

The history of the brand dates back to 2006, when an ophthalmologist created an eyelash serum for his beloved wife that could help her restore her beauty after radical treatment. The main thing the founder of the company strove for was to give women confidence in their own strength and faith in their attractiveness.

revitalash cosmetics

Today, the RevitaLash Cosmetics brand collection includes serums for eyebrows and eyelashes, makeup and makeup removers, professional shampoos, masks, and hair conditioners. Each product has a unique patented formula, is hypoallergenic, and is recommended for use by dermatologists.

Our client is the official representative of the RevitaLash Cosmetics brand in Ukraine, so the quality and originality of the products are guaranteed. But in some Ukrainian online stores you can find counterfeit goods, their prices are much lower. This situation is the reason for the decrease in our client's traffic. We were tasked with correcting this situation, bringing new target users to the site.