Working without a brief is a real roulette. Moreover, the brief should not consist of several points "for the sake of appearance". It must contain the following sections: information about the business, the goals that the client wants to achieve, competitive advantages, previous history of promotion and an approximate budget. For the convenience of both parties, information can be collected by voice. Thus, the client will not have to puzzle over what to write in the brief, and the contractor receives all the data necessary for further work as quickly as possible.
Detailed brief and willingness to help fill it out
Deep audit of the client's business
It is necessary that the SEO contractor's service package necessarily includes a comprehensive audit of the customer's website and business. Ideally, the contractor should conduct a website audit for free at the stage cyprus email list of the commercial proposal.
Willingness to dive into the root of your business needs
Naturally, no potential contractor will say: "I have a lot of tasks now, so I will work superficially on your project." But it is not so difficult to assess the degree of their involvement. The speed of response, the quality of the brief, the personalization of the commercial offer - all this shows whether the specialist is interested in cooperation, whether he is ready to immerse himself in your project.
Assess how much the contractor understands your niche, whether he or she coordinates each stage of the work, whether he or she takes the initiative to create landing pages, whether he or she offers his or her own solutions to improve the usability of the site. Naturally, it is impossible to demand from an SEO contractor something that is not within his or her competence and list of services. But his or her initiative and desire to demonstrate excellent results in your project is a big plus.
Detailed brief and willingness to help fill it out
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