At the time of the request, our client had no active campaigns

[mehadihasan123456]

Display Network Campaigns
But the use of this advertising tool had great potential (as is known, the KMS includes more than 2 million Google partner sites). Such campaigns help work with a cold audience, the reach increases, and brand recognition increases. In addition, in the settings, you can exclude non-targeted traffic, which will increase conversion and help to spend the advertising budget effectively.

Display Network Campaigns

Our solution
Step 1: Launch Shopping Campaigns
To do this, our specialists have completed all the necessary work in Google Merchant Center:

created an account, confirmed the ownership of the site;
linked the new account to an existing one in Google Ads;
gave the programmers the task of creating a file with finland email list a data feed on the site and then uploaded it to Merchant Center.
After that, campaigns were launched.

Step 2. Optimized search campaigns
The following was done in this direction:

expanded semantics in different directions by textures (creams, serums, essences, toners), by active ingredients (vitamin A, vitamin C, peptides), by queries (for problem skin, acne, pigmentation);
We tried to exclude non-targeted impressions as much as possible and remove negative words;
in the geotargeting settings, where the coverage was previously set to “all of Ukraine,” we excluded settlements located in the JFO zone, and moved cities with a population of over a million (Kyiv, Odessa, Lviv) into separate campaigns for detailed tracking of effectiveness and more flexible management;
We worked out the extensions to search campaigns in detail. We added additional links, clarifications, promotions, descriptions. We optimized the extensions for mobile devices.