Templates are something that can make your life much easier or, on the contrary, cause you a lot of unnecessary headaches. First, you need to choose a template that supports the functionality you need. Second, you should make sure that it meets three basic requirements. We will talk about them below.
Page loading speed
In pursuit of beauty and elegance, many choose overly overloaded templates, filled with heavy graphics, textures, various animations, etc. All this looks good, but can greatly affect the page loading speed.
Yes, the Internet is fast enough today. Computers are powerful. But bosnia and herzegovina email list keep in mind that your site will also be visited from smartphones with a slower connection. If loading is slow, some users simply won't wait for the page to render. Accordingly, the bounce rate will increase. And this greatly affects ranking.
If you choose a “heavy” template, try to make it as light as possible — compress images, avoid complex animations where they are not needed, work on graphics. The site should not load longer than 3 seconds. And even better — no more than 1.5 seconds. To analyze page loading speed and troubleshoot problems, we recommend using the web serviceGTMetrix, which was already discussed in detail in one of the previous publications.
Basic requirements for a WordPress template
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