This is a marketing strategy whereby customers are promoted through automated messages

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Customers who have already bought from you once are the “warmest” audience. Motivating them to order again is easier and cheaper than attracting new leads. Create a separate funnel for them – this can be done in the form of remarketing: e-mail or SMS mailings, dynamic contextual ads, etc.

To do this, it is important to save customer contact information and enter it into a separate database. Offer regular customers loyalty programs, discounts and special offers in honor of holidays and birthdays - and they will reciprocate.

Automatic sales funnels
The purpose of such messages is to warm up the customer, presenting the benefits of the product or service to him. The steps of converting the visitor into a customer are carried out gradually. It is a certain sequence belgium email list that forms a funnel, which is divided into 3 elements:

Warming funnel.
Lead funnel.
Sales funnel.
Such funnels are implemented using one of the methods of interaction with the target audience:

e-mail;
Internet advertising: targeted and contextual;
chatbots (launched in messengers);
phone calls, etc.
In order to increase efficiency, you can use several channels at once and combine them. Thus, you can build automatic funnels based on the omnichannel principle.