Yet, win-win negotiation is just another verse of

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Whew! There’s a dose of “opportunity thought.” You don’t need to add up your score. You’ve just painted your own inner picture. You know what it is, and no one else (except your family or spouse) really cares.

YES! CHALLENGE for Success:
You are the director and the producer of you. And you are up for an academy award nomination in the category of: BEST ATTITUDE.

I hope you win!

YES! Attitude is an OPPORTUNITY and a CHALLENGE toward success: get the book, take the course, study it daily, and make it part of the fabric of your life, your family life, and your fulfillment.Forget About Win-Win in Sales Negotiations and Start Playing to Win
For far too many salespeople, win-win negotiation is a convenient excuse to justify why they gave the other side their maximum discount without a fight.

People, especially salespeople and those who manage netherlands telegram data them, often use the phrase “win-win” and negotiation in the same breath. The concept of negotiating win-win outcomes certainly makes sense in diplomacy, arbitration, and conflict resolution.

Win-win negotiation is a noble concept. It’s nice when everyone wins. If both sides can walk away winners that’s a good thing. But win- win should not be your primary objective at the sales negotiation table, because as a sales professional, your objective is to win for your team.

Salespeople delude themselves into believing that everyone needs to win in negotiations and that negotiated outcomes must be fair and equitable.


For far too many salespeople, the fixation on “win-win” is an excuse for avoiding the uncomfortable and natural conflict inherent in negotiation. It’s a cop-out—an easy way to justify why you just gave the other side your maximum discount without a fight.

You Cannot Be Delusional and a Good Negotiator at the Same Time
Here’s a brutal truth that you need to internalize: Win-win negotiation is the warm blanket of delusion where your commission check and your company’s profits curl up to die.

“Win-win” as an outcome goal in sales negotiation is total BS. If you are focused on “win-win,” there is a real good chance that you are losing. Sales negotiation is about getting the best possible outcome for your team. Period.