It is the historians and not the generals, as we know, who determine who wins a battle, even if facts should count more than storytelling and this adage should be even more valid in sectors such as industry and manufacturing, which represent such a large part of the Italian economic fabric.
Yet we know how today's competition, the emphasis that must increasingly be placed on values such as sustainability and innovation and finally the global dimension of markets of this type, must increase the attention that our how overseas chinese contribute to business in the usa companies dedicate to communication and, for the opportunities it offers, to digital marketing.
An effort that is all the more difficult when we are aware that this is a sensitivity that is often not present in organizations that were accustomed in the past to operating in value chains that are no longer so stable today.
The Fourth Industrial Revolution
What changes for industries with digital
From the automotive sector to the production of industrial machinery, digital is deeply entering the production processes themselves: sensors and pervasive high-capacity wireless networks (e.g. LTE, WiFi, Bluetooth, ...) allow the collection of data and the definition of systems capable of exchanging useful information for the planning and synchronization of production and logistics flows.
This is the " Industry 4.0 " model where machines communicate with each other and change professional skills and organization.