Such as age gender geographical

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The brand is what creates awareness and trust between you and your customers, and then they interact with the service provided by you and increase revenues. If your brand does not achieve this purpose, you will lose awareness and trust among your target audience, and this will be reflected in your revenues. As we explained in the definitions the difference between identity and brand, now it is the turn to emphasize building the brand. Before you start building this brand, you must answer these questions: Who is the audience that the brand is addressing? Who does your product serve? Who is your ideal customer? Why did you start your business in the first place? To complete the construction of the commercial identity and to know the difference between identity and brand, marketing research must be carefully considered, taking into account the following: 2- Determine the target audience for your brand.


Targeting a product for young people is naturally different from mom database targeting a product for children, which is different from targeting a service for mothers, and so in turn, knowing what your target audience wants determines the shape of your brand building. Hence, you must determine sufficient information about your target audience to determine the brand that addresses them well, and this helps you determine the difference between identity and brand.location, country, cultural level, interests, challenges, income, etc. of accurate and important information………. 3- Determine the mission for your brand.


Know the purpose of your product. This includes your vision, goals, and the purpose of your business and product. 4- Competitive value proposition Through the article and within the scope of learning the difference between identity and brand, we will learn about the competitive advantage that you compete for with your competitors, such as studying your competitors well about the extent of their brand success, the opinion of those who are loyal to this brand, what companies designed their brand, what are the previous experiences of companies in modified brands, and other information that serves you in building a valuable competitive brand.