Finally I'm back to writing for SEMrush! I missed you so much. And so I thought about starting a different path from the past, finding together a way to solve the age-old problem of how to do business from organic traffic .
Yes, because we must remember that the organic channel, on a website, if perfectly managed, leads to an average conversion of 14.6% , compared to traditional strategies such as print and mail which are around 1.7% (Source: CrazyEgg, 2019).
Faced with such data, in my opinion, it is worth taking a good look at your site and thinking about whether the organic channel is perfectly optimized. To do this, let's start with the three factors that I now believe to be not exploring amazon: the essentials fundamental but obvious:
speed
usability
utility
Conversions increase when a website is fast
increase organic traffic to a site
In 2018, Google told us that 70% of websites are slow: from mobile, the complete loading of web pages was more than 7 seconds. And, again, it considers that the speed of the website is acceptable if the complete loading of all the resources of a page occurs in maximum 2 seconds on e-commerce (Maile Ohye, Google technical manager).
Provocation:
go to Google's Pagespeed Insights ;
insert the link of your home page, catalog page and product page;
wait for the result and come tell me how long it takes for your 3 types of pages to load.
It’s 2020, but things haven’t changed much.
The speed of your website should really be your first concern.
The reason is simple: when Google visits your content, it simulates the user's behavior. If trying to read the resource takes forever, it means that your user will also be in the same situation, so you will be pushed to the bottom of the SERP rankings. Google cannot afford to give a slow result to its searcher.
And it's so important on mobile, that Pagespeed actually returns information for smartphone devices as the first search result.
To do business online from organic traffic, therefore, you must go through a good activity of reviewing the speed of your website, read the article to take cover.