The motive that encourages a target action may be:
Direct requests (the main thing is not in an ultimatum form, plus, you need to come up with a clear justification, for example, a desire to improve the quality of service, collecting statistics to change the current assortment, etc.).
Elements of the game ( gamification , if presented correctly, can show high efficiency results).
A gift or lead magnet (useful content, discounts, promo south-africa phone number data codes, or something else instead of a simple “thank you”).
Conclusions and recommendations
Surveys in advertising mailings can solve various applied problems – from stimulating activity to conducting marketing research.
In any case, before creating a survey, it is very important to carry out high-quality preparatory work: formulate tasks, think through the concept, create content and work on a “shooting” design. The technical side of the issue is no less important - you can collect feedback from subscribers using different schemes, but not all of them are suitable for novice marketers.
The simplest and most accessible approach is to use a specialized online service, such as WebAsk .
More complex – your own scripts and transfer of additional parameters inside links. In this case, you will have to set up integration with analytics systems, with receiving sites or with CRM systems.