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For many citizens, the trust they place in media sources serves as an “institutional economizer” in the search for information, eliminating the need to verify information themselves. But a growing percentage of the population no longer trusts traditional sources of information, and it is less clear by what criteria these citizens trust or distrust a source. Evarestos Pimplis and Louise Faudeux, MediaLab of Information A Reuters Institute report qualitatively examines how audiences who don’t trust the medianavigate the digital information environment, and in particular how they interpret the information they find on social media, messaging apps or search engines.


The report is based on 100 interviews conducted gambling data germany in Brazil, India, the United Kingdom and the United States between December 2021 and January 2022. It focuses on “ generally distrustful” individuals, those who have lower-than-average trust in news and lower-than-average interest in politics. The respondents were regular users of three platforms: Facebook, WhatsApp and Google . The study offers insights for media outlets on strategies to reach distrustful audiences and build trust. How do “generally distrustful” users use platforms? Reuters’ Trust in News Project research focuses largely on the relationship between news attitudes and underlying political variables.


Many of those who trust the news they see least do so out of indifference or disconnection from politics , news and journalism. These groups are exposed to less news, trust fewer sources and are less informed about journalism. At the same time, digital platforms such as social media, search engines and messaging apps play a vital role in providing access to information for those with low interest in current events.