Consumers in this stage have shown “interest” in your product or services, although they aren’t considering purchase yet. They are deepening their research on you by checking out your products, iraq whatsapp group link ratings, and reviews. If leads encounter friction at any point in the interest stage, they’ll drop off without much of a blink.
Overcome this stage by determining your prospect’s pain points, interests, and motivations. Then, create content solutions that keep hitting those pain hot buttons six ways to Sunday. You can do this via your optimized ecommerce blog, email campaigns, downloadables, personalized product recommendations, and more.
Stage 3 : Consideration Stage (App Onboarding and Exploration Stage)
Now, your prospects are considering buying your ecommerce product. But, they need to be sure it’s a good buy, so they’ll compare your product pricing with close competitors and also check out what sets your product apart.
In the consideration stage of the ecommerce funnel, your goal is to highlight your product specials, case studies, stellar reviews, free trials, competitor comparisons, and other marketing assets.
This stage is popularly called the action stage, so called because the consumer drops their “prospect” tag and makes a purchase or subscribes to your service. Your goal is to provide product demos, sales add-ons, nurture stream, and a simple cart and check-out design.
Stage 5 : Re-engagement Stage (App Reuse Stage)
The sales stage is not the end of the ecommerce conversion funnel. Instead, the re-engagement stage exists to maintain a constant relationship with your paying customers for future re-purchase and renewals. This increases the customer lifetime value (CLV) of your consumers. For apps, this stage is also known as the app reuse stage.
Stage 6 : Loyalty Stage
The loyalty stage is the last and final stage of the sales funnel. It’s a good retention strategy where customers start to develop a strong preference for your brand. They buy, not because of your reminders and marketing campaigns, but because they genuinely like your product.