Create a business plan. It pays to take a map with you on any journey, and in this case, it’s a solid business plan that will help you make informed decisions and track your progress.
Start by writing a brief description of your business idea , mission, and goals. What do you want to achieve? Next, think about the business model – how your online store will work and what will you sell. Will you use dropshipping , carry inventory, or create individual orders?
Focus on important details such as pricing, promotion strategy, and financial plan (your projections of expenses and income, as well as potential risks).
Do some branding. A well-chosen name will increase brand recognition. It is better to choose one that is easy to write, pronounce and, of course, remember. In addition, it should reflect the direction of your products. For example, if you sell environmentally friendly products, the name can indicate their natural origin, with the prefixes "eco", "nature", "green".
The visual representation of your brand starts with the logo. It should be versatile so that it can be used on your website, social media, packaging, etc.
logo for online store
Even before they see your products, visitors will be confident that their search for eco-friendly products has led them to the right place.
Identify the main colors of the brand, because they are responsible for emotions and identity. Think about how you want your customers to feel when interacting with your store. Blue is often associated with trust and professionalism, and green is associated with nature and health.
Choosing a platform
Explore different platforms . Now we get to the most interesting part - how to open an online store? It is worth doing a little research, because today there are many platforms , each of which is suitable for specific business needs. You can create your own website for the store using a constructor or use a marketplace, placing your products there.
The builder provides full control over the design and functionality. You are the owner of the site, so you can customize it to your brand and connect integrations with third-party services. You can add elements to increase conversions , such as pop-ups, call-to-action buttons, forms for collecting customer data.
Features of the constructor:
Create your own unique design;
Possibility to choose your own payment methods and delivery methods;
SEO optimization and analytics.
Popular online store builders include Shopify, Wix, Weblium and others.
Marketplaces allow you to list your products together latvia phone number data with other sellers. You do not create a store from scratch, but use the platform's functionality. You can add your products, and the platform is responsible for the design, order processing, payment and any other actions.
Features of the marketplace:
Quick start;
Access to the audience using the platform;
Ready-made payment and delivery methods.
The following sites are popular in Ukraine: Rozetka, Prom.ua, Bigl.ua and others.
Compare the functionality. It is easy to create an online store using a designer, but each of them has its own advantages and offers its own tools for solving various business needs. When choosing, you should pay attention to:
Ease of use - will you be able to manage the site yourself;
Integration options - are there any payment and shipping methods that your store needs;
Platform support - will you be provided with prompt and professional assistance if you have any questions?
Choose the platform that best suits your needs. With Weblium's intuitive editor, you can quickly create a professional website without technical skills. It's a great option for freelancers, small and medium businesses, as it has powerful tools for stores of various types - from handmade to wholesale. Large platforms like Wix and Shopify are tailored for large enterprises, often requiring a professional approach and skills.