What do the statistics say?

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Even with the naked eye, it is clear that the online marketing ecosystem is becoming increasingly competitive, which is why digital advertising spending is predicted to increase in 2024. Marketers and business owners will have to personalize their communications and advertising messages to stand out from the crowd.

Let's take a look at the latest online advertising statistics to understand the importance of digital marketing and advertising campaigns in general. After all, the figures for the growth of online advertising spending in the near future really look promising.

In particular, according to forecasts , in 2024, spending on contextual advertising hong kong rcs data is expected to reach $190 billion worldwide!

When it comes to PPC, companies currently earn an average of $2 for every $1 invested in PPC, while SMBs spend $9-10k per month on context. 32% of companies use PPC specifically for direct sales to customers!
Video advertising also shows excellent results: it increases conversion on the site by up to 86%. About 80% of buyers, before purchasing a certain product, first watch videos on YouTube, and then buy what they need.
Regarding display advertising, in 2024, potential customers are expected to be 155% more likely to search for a brand after seeing such advertising.
Online advertising statistics.