Google has been working hard every day to improve the responses to its users' questions through answer boxes.
These are boxes with text that appear between the paid and organic results on the first page of results.
For example:
If you search Google for Content Marketing, a box appears with an exact definition.
Therefore, when producing content for your company, it is italy number for whatsapp essential to pay attention to the algorithms of the answer boxes. Because only texts that have been SEO optimized, are more relevant and answer the questions that people enter in the search bar will rank properly.
Ultimately, the idea behind this tool is to provide the appropriate answer rather than making users decipher an entire article to find it on their own.
There are 3 ways to get your site to appear in the answer box:
Paragraphs
Lists
Tables
Below we will give you examples of each one.
Paragraphs
When performing a search using the words Content Marketing, following the example above, Google will return the answer, extracting the definition from an article that deals with it, for example, from the blog 40 de fiebre :
This answer is quite objective for those who are only interested in knowing the definition. But, those who want to go deeper will certainly click on the link where the answer was taken from.
That's why it's important that your content has well-structured paragraphs . They account for 63% of the results in the answer boxes.