Approaches to celebration

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For example, greetings are not just ordinary letters like "Happy New Year" that everyone does. Here we have our own approach to this. We make personalized greetings that are much more meaningful to our customers. It can be a birthday, an anniversary of their first purchase, the day they registered on the site - any important event for them. Our goal is to make their days special. It can also be related to other important events in their lives, such as a wedding or an anniversary. This is important because such personalized greetings create a connection between us and our customers.


It’s not just a matter of celebrating well-known holidays like New Year’s. We had some interesting discoveries related to holidays and their transformation. For example, March 8 is a holiday that not everyone celebrates austria rcs data traditionally. For Valentine’s Day, again, the approach changed. Instead of just sending a message about “Spend time with your significant other,” we tried to be more sensitive and understand the needs of our customers. For example, not everyone had the opportunity to spend this holiday together, and we understood that.

In general, holidays and approaches to them can transform over time, and it is important to change our strategies to take these changes into account.

Example: Gold.ua case
Case Gold.ua

Let's look at an example of how we do this on the Gold.ua platform. We encouraged customers to go to their personal account and fill in more information about themselves. You can see that we asked for their date of birth, wedding day, and other important events in their lives. We tried to build a more personal relationship with our customers and make their days special.