Webpromo is also experimenting with creating scripts to automate Google Ads or Google Spreadsheets, but finds it difficult without the appropriate programming skills. Ivan notes that AI-powered program generation remains an important task at the moment.
In addition to texts, attempts to generate images are also still in development. However, it is important that the creative is natural and does not look like the product of AI. Otherwise, it may negatively affect the audience's perception.
Conclusion: Artificial intelligence is already changing approaches to advertising, asia rcs data but some challenges remain. The discovery of new opportunities and gradual improvement of technology will determine the future use of AI in advertising.
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The future of online advertising: what awaits us and how AI will change the tools
What does the future of online advertising hold, and what tools can you expect to use? Head of PPC at Webpromo, lecturer at the WebPromoExperts Academy, Ivan Burach , shared his thoughts on this matter.
Challenges and hopes
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