The Competition Is Still An Option For Your Customer

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You Can’t Wish Away The Competition
“This would be a great business if it weren’t for the competition!”

Unfortunately, the existence of the competition impacts every industry, every business, and every sales position. What the competition does or does not do can make a dramatic impact upon a company and a sales person.

That impact can range from squeezing you to the point where you go out of business on one extreme, to creating tremendous opportunities for growth and profits on the other.

The competition and their potential impact on your business is a fact of life. No matter how hard you wish, you are not going to be able to make the competition go away.

We Control Our Attitudes, Not Them
While we can’t change the competition, we certainly are responsible for our attitudes and behaviors toward the competition.

What we say about and how we act toward the competition can have a daily bearing on our bottom lines.

An appropriate attitude and set of practices for dealing with the competition should be an essential part of every salesperson’s repertoire.

Why You Must Respect the Competition
Speaking badly about the competition, looking down on them, finding fault with them and generally disparaging them are all common behaviors that I see frequently among the companies with whom I work.

It is easy enough to understand why.

In sales meetings, we are constantly told how our thailand telegram data products stack up against the competition, what makes our service superior, why our people are more experienced and more knowledgeable than theirs, etc.

In my position as a consultant and sales educator, I am uniquely positioned to test the truth of these comments. I’ve occasionally worked with a company, for example, and then a few years later found myself involved with one of their competitors.

Or, I may have two or more competitors in one of my seminars. This unique position has allowed me the opportunity to make observations about these kinds of claims.