Since its founding in 1886, over a hundred years ago

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Strong brand identity
Coca-Cola is popular because of its strong brand identity. According to an analysis, it is one of the most substantial companies in the world, with a brand strength index of 93.3 out of 100. From product packaging to design and content, it is clear that Coca-Cola puts creativity and quality into its products. . This in turn inspires and attracts more customers. In addition to making quality products, Coca-Cola has a huge impact on television and online marketing campaigns. Because of this, Coca-Cola has become more than just a brand and has become an icon, and its products are the best-selling in history.

Strong brand equity
, Coca-Cola is currently valued at $97.7 billion, making it one of the most valuable brands worldwide. canada whatsapp number data Over the years, the company has developed unique strategies such as custom bottle designs, holiday designs, and other eye-catching designs to attract customers. This keeps the product top of mind for the entire year. It has also led to an increase in brand equity. Furthermore, the company uses sub-branding strategies to market different types of products. In an Interbrand report, Coca-Cola was ranked as the sixth best global brand.