A month full of offers
If you go to the United States especially to experience Black Friday, be aware that the offers there are not as extensive as they are here.
Unlike Brazilians, some traders start offering offers at the beginning of November philippines cp number and continue until the last week of the month.
This happens because sales end up being higher and many people take the opportunity to clear out their stock and renew it for Christmas.
The only danger of this action is running out of stock and not being able to meet demand during a month of offers.
If you want to implement this idea in your business, prepare your inventory and provide quality support to your customers.
Know your goal
The American idea is: “let's get ahead on Christmas sales”, this mentality has worked very well because last year between November 1st and December 31st, retailers had a profit of up to US$ 960.4 billion dollars . This represents about 158 million Americans.
Here in Brazil, as we said before, people use this date to introduce themselves and buy those items they have wanted for a long time.
The focus is not on giving gifts to friends and family like on other dates.
Black Fraud
You've probably heard this term before, this happens because unlike the United States where discounts are real and true, this doesn't happen here.
Prices often increase a month before and then on Black Friday you pay the original price thinking you have a discount.
Or they offer a discount close to the value of the product, because of actions like this, many people end up seeing Black Friday with a negative eye.
And as we said here on the blog, it is important to be aware of the frauds that occur during this period, as these are online sales , care and attention must be redoubled.
Use a unique virtual card for online purchases.
Keep all proof of payment.
Look at the return policies.
See if the URL has HTTPS, so it means the site is secure.
Use an antivirus.
Buy from trusted websites.
We have several articles here on the blog about this subject, see some suggestions:
Cyberattack – 10 ways to avoid one in your company.
6 ways to avoid Black Friday scams
If you have any questions about this topic, leave a comment on our Instagram @digi.sac .
Differentiated shopping list
Most expensive products = American
Variety of products = Brazilian
It's no wonder that we find videos and images of people with TVs, computers, and high-value products. Americans use Black Friday for this purpose.
Brazilians take advantage of this opportunity to buy all types of products, and some sites even offer cashback (when part of the purchase value is returned to the consumer).