You've probably heard of mirror neurons before. They are very useful neurons, essential for learning. It's possible that, for example, while watching a movie, you also felt sad in a sad scene.
It is also the effect that occurs when you notice your pulse quicken during one of those movie chases.
Or when you see someone eating something delicious, you can almost “feel” that you are eating it. This is because your brain is actually making you feel emotions that are almost identical to those that the people you see are feeling.
That's why it's much easier to learn how to change a tire on your car by watching a video than by reading about it. Because when you're watching it, your brain is "imagining" that you're doing it yourself.
An interesting topic, right?
And is it possible to use it to sell?
Of course.
Check out this description of an office chair:
Basic sales copy example
KANSAS office chair. Comfort is first class thanks to its extra china whatsapp number database thick double padding. Both the seat and the high backrest with integrated headrest offer a unique feeling, almost like being on the sofa at home. In addition, its large dimensions allow it to accommodate larger people.
This model is specially designed for spending long periods of time in it, as it is adapted to spend up to 8 hours sitting a day or more. An investment in well-being that will make the right choice!
It is descriptive sales text that at first glance seems correct, but if we analyze it we will find interesting errors that can affect its performance.
The comparison you make with the sofa doesn't work because you know perfectly well that your office chair will never be as comfortable as a sofa. That "almost" seems very unlikely.
Then we have a justification that is not such:
· «Specially designed to spend long periods of time in it, as it is adapted to spend up to 8 hours sitting»
This is what it means:
· It is designed to spend 8 hours in it because it is designed to spend 8 hours in it
At school I was taught that I couldn't include the term itself in its definition. That is, if you want to define "tree" you can't say "a tree is a tree . "
It's the same with your product features, you can't use the feature to justify the feature itself, it doesn't make sense.
Finally we have a text that doesn't really say anything:
· “An investment in well-being that will make the right difference!”
This text, which at first seemed correct, we see has some shortcomings.
Let's see how we can give another approach to this example of inefficient copy.
Let's see how we can give another approach to this example of inefficient copy.
We are going to use mirror neurons for sales in our email as I mentioned:
More advanced sales copy example
KANSAS office chair. When you sit down, the first thing you notice is that it is a solid chair, which is stable, the seat is firm although it adjusts to your body pleasantly with enough elasticity so as not to exert pressure. If you lean back you notice that the backrest holds you firmly, helping you to relax your back and shoulders, preventing you from having to be tense to maintain a proper working posture.
Being a wide chair, it allows you to move and adjust your posture whenever you need to, maintaining your comfort for 8 hours or more.
In this case, the text uses descriptions of sensations that imply that, thanks to the use of mirror neurons, you can imagine, almost perceive, that you are sitting in the chair.
In addition to that, comfort is justified by various elements:
· A firm seat, but one that does not exert pressure
· A solid backrest that helps relax the back
· Amplitude that allows you to "move" avoiding maintaining the same posture for too long
You are demonstrating why it is a chair designed for spending many hours in. You don't just say it, you show it.
Including in the text the sensations that the person will perceive when sitting down. If you want more information, you can look at this post on the AIDA method for your sales texts .
Interesting, right?
It's a copywriting strategy that you can use with almost any type of product, and it helps a lot to get your client to imagine that they already have the product. We'll help you get inspired with these copy templates .
Imagine yourself using it.
In online sales where the customer cannot touch, see and try the product, these types of resources can help you a lot. Learn how to sell whatever you want with your emails in 3 simple steps.