Key metrics to track based on this audit include demographics, location, russian business email list engagement, and other valuable information that can help drive promotion. The goal is to ensure that your social media efforts are aligned with your business goals and delivering the best results.
By conducting an audit, you determine:
Your most effective social platforms;
The most attractive content formats;
Its growth points and weak points;
New strategies you can use to achieve your goals.
8 Steps to an Effective Social Media Audit
Step 1: Define your goals and set key performance indicators
Conducting an audit without clear objectives is like driving a car on a pitch-dark highway without headlights.
The most common goals include:
Increase website traffic;
Attracting potential clients;
Community building;
Improving the quality of customer service.
Make sure you set realistic goals – they should be specific, measurable, achievable, relevant and time-bound.