Hong Kong Data

Data collected during the summer quarter confirm the tendency of Italians to buy online.

Obviously, comparing with the spring quarter, corresponding to the lockdown, the summer data is down. This is easily explained by the fact that from March to May, there was a real impossibility of going to ...

If the data and information collected on prospects and customers from different sources represent the real wealth on which to work to create successful marketing strategies, it is clear that for their analysis it is not possible to do without a technological support that allows their collection and ...

The customer journey , although it is made up of several phases, must be perceived as a single and engaging path, the expression of a unique experience and relationship between the brand and the consumer .
From the Google ad to the landing page, from the social post to the website pages: when the ...

Marketing Automation Pills

Off-site customer experience: how to personalize the message for customers when they are not browsing our site?

One of the potentials of Marketing Automation is to continue contact with the customer outside the website. Sending targeted communications through the ...

Marketing Automation Pills

How does advanced profiling and segmentation work with the Blendee platform? Let’s take a look at some tools together, such as: inbox message, smart form, and custom action.

On average, 98% of website visitors decide to remain anonymous, that is, they colombia cell phone ...

According to the “Digital 2020” report produced by We Are Social and Hootsuite in the first quarter of 2020 in Italy, almost 50 million users connected online at least once a day.

It is therefore important that companies seize the opportunity to make the most of the full potential of the web also ...

Any good marketing strategy cannot be separated from a deep understanding of your target audience, i.e. your “ buyer personas”.

“A Buyer Persona is a semi-fictional representation of your ideal buyer based on data, interviews, and educated guesses. It’s essentially a definition of your ideal buyer ...

Well thought out upselling and cross-selling strategies can lead to:

increased profits: this is the ultimate goal of any marketing strategy, which is to increase the return on investment ;
Customer Retention : If we can solve a customer problem or need, we gain the customer's trust. Upselling or ...

As expected, the RFM marketing matrix is ​​an analysis model that allows to identify the best potential customers for the company, thanks to the combination of three different variables.

Recency: indicates the time elapsed since the last purchase
;
Frequency: Indicates the number of times the user ...

In a context where the relationship between brand and consumer is becoming increasingly egalitarian, and sometimes more "unbalanced" in favor of the latter, companies are required not only to be able to know and identify with their target (it is perhaps more correct to refer to the buyer persona ...