Hong Kong Data

When marketers collect information regarding a customer's interactions with their business, they’ll be able to identify this person's interests and buying patterns. With this, you can create advertising campaigns that are targeted to niche audiences, thereby improving the success of these. You can ...

Marketing, First-Party Data
How to Use First Party Data to Drive Business Growth
authorShannon Correia
dateJune 18, 2021
First party data is a powerful way for marketers to collect and analyze data from their audiences. With this deeper understanding of their targets, they can develop improved ...

What Is the Best Way to Build a First Party Database for Your Business
authorShannon Correia
dateJune 19, 2021
First party data is an indispensable source of information for businesses to use. In this article, we’ll be taking you through the best way to build a database for this data. With this, you ...

Cards: Using cards is a great lead generation tool when it comes to video marketing. But, what is a card? A card will appear at the end of your video and will have clickable links to your social media, contact email address and numbers. A card also provides a place for your audience to enter their ...

s a society, we are instinctively drawn to stimuli such as motion, human faces and sound. With this in mind, using video is the most effective way to communicate information, stir emotion and connect with audiences.

Digital marketers understand this and are now strategically using video marketing ...

You may be able to leverage podcasting hosting platforms to expand your reach. By covering topics of interest, your business can appeal to new audiences. It is important to note that podcast listeners are generally highly engaged, meaning they’re likely to tune into an entire episode. Therefore ...

Podcasts are a powerful medium to drive business success. By having a podcast show or series, you can communicate with your audience, sharing all sorts of informative content. It is a great way to foster ongoing engagement and helps you establish your business as an industry leader. Here’s a look at ...

A weekly installment where listeners tune in to a marketing discussion taking place over coffee. It lasts as long as enjoying your freshly brewed cup would and provides you with an informal industry update - much like an informative water cooler catch-up.

Behind the Numbers
In this podcast by ...

If you have an interest in the marketing industry or you work within the field, you can gain valuable insights by tuning into the world’s best marketing podcasts. In this article, we’ll be sharing our top picks for podcasts that you should listen to, joining in on a community of experts discussing ...

The best videos to use for your retargeting ads would be videos that offer value to the viewer. This includes tips and tricks, industry insight, entertainment or lifestyle, tutorials, and how-to guides. This may sound repetitive however it is just another way to keep your business top of mind and ...