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Content clusters are groups of related pages or articles that revolve around a central theme. Here's how to structure yours:

Main topic (pillar page): The central, comprehensive page. For example, "The Ultimate Guide to SEO for Retail."
Clustered Topics: Supporting articles that link to the main ...

Quality issues
To clarify the differences between services, a detailed analysis of SEO providers is necessary. Some may be more experienced and employ old-fashioned or black-hat SEO, which will hurt their search engine rankings. Potential partners should be properly scrutinized with regards to their ...

It’s no secret that in the online space, content is crucial. If you don’t create content within your business, it’s difficult to maintain success. But let’s go further. When it comes to content, we want to make sure it’s quality.

Canva is your go-to resource for all kinds of designs. You can create ...

email marketing subject
With good subjects, the opening rate of your campaigns will rise quickly (Source: Pragmática )
The first step to convince a prospect to open a commercial email is to convince them with an attractive subject line that matches their interests. Here is the anatomy of an ...

Let's start by defining: Inside Sales refers to a sales force that works remotely, either from the company's office or from home . Outside Sales, on the other hand, refers to those salespeople who spend their day mainly on the street, visiting their prospects and clients face to face.

Thus, Inside ...

I was reading this ebook by The Digital Effect, called: “The Pragmatic Guide to Account Based Marketing” and I was thinking about how true these 4 challenges are (or at least what I interpret):

Challenge 1: How to manage “selling by consensus”, increasingly complex demand generation processes ...

The prospect doesn't want to talk to sales during their discovery phase. They want to do it later, in their decision phase.

So your company needs to attack Discovery from somewhere else.

And that's where Marketing comes in.

A good B2B Marketing team can develop techniques, methodologies, and ...